- The user's goal is your website's top priority Users come to the website with a goal. Your website must answer that goal. Users don't like to be annoyed, their time wasted, tracked, spied, slowed down, infected, used. You don't like to be used like that also, right?
- Design for slow devices with slow internet Design as if the user has a slow device with slow internet. That way, while you ensure a good experience for your user with slow device and internet, you have automatically created a lightning speed website for the ones with fast computers and internet. What's not to love?
- Jumping content Avoid designing your website in such ways that content jumps around many times until the page finishes loading various assets. This typically goes hand in hand with the bloat, some of the culprits being improper use of external fonts, no arbitrary size set to various elements such as the img tag and so on, follow #6 and you should notice any issues.
- Less is more, keep it simple Think more along the lines of "what can I remove or consolidate for the user to achieve their purpose more effectively" rather than "what features will I add up today to look like we are improving and get in the way of the user". Design is a language and on your website, the user should be able to quickly create a basic mental map of your website's structure and where a certain option might be found.
- Use the product everyday as a regular user Usually people only take action when a problem becomes their problem. Case in point, use your website daily and see what annoys you and fix that. Use it on a slow device with slow internet. If you don't have such conditions, Chrome browser can simulate slow connection and CPU, you can also simulate by throttling the actual CPU and internet connection.
- Get as stateless as possible This one is ahead of times since the attention economy is in full swing. Design your website to be as stateless as possible, that is, to serve the user's purpose as fast and effectively as possible. If it's to inform then present the information clearly, visibly, unobstructed, fast and without distractions. Only the user should decide if to explore further. If it's to take some input and provide an output, then do it as effectively and straightforward as possible without unnecessary signups and other friction designed to collect data and annoy the user. The list can go on, you get the idea.
- Ads can be good If you are in a line of business where ads are part of it such as news publishing for instance, do it in a non intrusive way and avoid distracting ads, avoid ads that cover the content for which the user came to your website, avoid making the user doing extra unnecessary clicks to hide the said ad in order to access the content, avoid ads that track and consume resources with a heavy payload slowing down the user's computer. Think of newspapers ads, they are typically well designed and they don't interfere with the reader's activity. Adblockers did not raise because of ads, but because of intrusive ads, there is a difference, find that balance and ads can put to good use.
If you got any suggestions to make, let me know at
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